Conceptualization in the circular economy: Analysing the influence of thinking profiles in creative groups

Eco-innovation initiatives include eco-ideation processes for proposing ideas that are innovative and represent an environmental improvement. The evaluation of the results has been focused on evaluating these two aspects, but it is necessary to know how related factors, such as thinking profile group members, influence generation concepts during creative process. This study proposes a metric analyses process within conceptualization from three approaches: innovation, circularity activity. activity approach leader in management group. proposed allows us observe process, interactions among participants, design decisions made, product which will determine type groups obtain better results. application allow creation oriented objectives, both specific or permanent workgroups. can be used initial selection participants groups, improve functionality intermediate stages.